Analysis-Unilever CEO Fernandez returns to his roots with health and beauty makeover
By Richa Naidu, Yadarisa Shabong and Alexander Marrow LONDON, April 1 (Reuters) – As a senior Unilever executive in Brazil some 15 years ago, Fernando Fernandez made a bold gamble on hair care and beauty, rapidly expanding the then newly acquired TRESemmé brand into a major money-spinner in the giant South American market. The 59-year-old Argentine is now CEO and going back to his roots, carving off the sprawling consumer […]